About the Brand

The brand style guide establishes the rules and standards to maintain a consistent identity system to be used throughout all marketing.

Through use of examples, this guide lays the groundwork for future design work so that all marketing maintains the same presence and aesthetic.

A well managed graphic identity is an important part of strengthening Barker Realty’s visual identity as a brand and will help reach its broader goals of strengthening its reputation and prominence within the community and more.

If you have any questions about this guide or any of the specific instructions within it, please contact Marketing at 505-455-8685 or via email at marketing@santaferealestate.com


Our Logo

The Barker Commercial Group logo represents the brokerage at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. It should always be accompanied by the brokerage address, telephone number and website. See sample below:

530 S. Guadalupe Street, Santa Fe, NM 87501 / 505-992-3575 / BCGNM.com

*The Barker Commercial Group logo should never be recreated or typeset. Only official logo files should be used in communications. The Barker Commercial Group logo as shown here will serve as the company’s primary logo and trademark.


Our Wordmark

The Horizontal/Vertical logo should always be considered as the first design option. Only use the wordmark as an alternative option when visual space is limited. How we use our logo is crucial in keeping its visual meaning and identity intact.

*The Barker Commercial Group logo should never be recreated or typeset. Only official logo files should be used in communications. The Barker Commercial Group logo as shown here will serve as the company’s primary logo and trademark.


Blaze

C: 0 M: 47 Y: 100 K: 5
R: 235 G: 145 B: 27
HEX: #ed931b
Pantone 2013 C

Grey

C: 0 M: 0 Y: 0 K: 90
R: 65 G: 64 B: 66
HEX: #414042

Our Color Palette

Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Barker Commercial Group image or visual story.


White

C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
HEX: #ffffff

Black

C: 73 M: 67 Y: 65 K: 78
R: 27 G: 27 B: 27
HEX: #1b1b1b